Introduction about Search Engine Optimization

When you enter query in to search engine text box to find product and services and hit "Enter" you get a list of web result that certain that query terms. User usually tends to visit websites that are at the top of this list as they understand those to be more relevant to the query. If you have wondered why some of those website rank better than the other then you must know that is because of powerful web marketing technique called Search Engine optimization.

SEO is a technique which helps search engine find and rank your site higher than the millions of other sites in response to the search query. SEO thus helps you get traffics from search engines.

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Where is my rankings

Over the last 3 weeks, you may have noticed some instability with our Rankings tools through missing data and error messages stating some tools are unavailable. On Friday, we experienced a totally different, unrelated problem with our rankings data. We expect to have an updated prognosis for that problem by tomorrow, but we want to fill you in on what went down at Mozplex to cause these issues in the first place. To be as transparent as possible about what happened and how we're working to fix the issue, below is a summary of what was impacted, the work we did to get things going again, and what we’re doing in the future to make the system more resilient.

Database issues? What gives?

 Our SERP data subsystem (which runs on the distributed storage technology Riak) had a couple of nodes fail. To learn more about Riak, here's a blog post we wrote when we made the switch last year. The subsystem is designed to handle such failures; however, we did not handle the failure correctly. 

 

In the process of fixing our Riak storage, we disrupted some of our queues for SERP data processing. Given Moz's growth over the last six months and the number of SERPs processed in the Riak cluster, Roger can no longer recover from outages in a timely manner. In late 2011, we could recover the system in 3-8 hours and be caught up on data processing in a few days. This time around, it took us six days to get the system back up and another two weeks to catch up on the missing data and the inconsistent data states that resulted.

  Impacted services

Riak stores our SERP data (rankings data), so all the systems that depend on it were impacted. The impacted systems include:

• Custom reports
• On-page reports
• Historical rankings CSVs
• Rankings
• Keyword Difficulty & Full SERP Analysis reports
  

    Work completed to get things going again

  Our dev teams have been hard at work to restore all missing and inconsistent data post Riak malfunction. At a high-level, here's what we did to get Rankings and all its dependencies going again:

  • Created scripts to heal the different broken states of jobs
  • Added more nodes to speed up processing and help in future failures
  • Improved monitoring to get information about failures and performance bottlenecks
  • Improved performance in a multiple areas
    
    

    Future work

    It took the team 20 days to fully recover from the cascading problems that resulted from the original issue. We know that this timeframe is highly unacceptable, and we apologize for not being able to recover quicker. We are now in the process of ensuring that the same failures do not occur in the future and to lessen downtime in the event something like this does happen again. Work has begun on multiple improvements to help us reach our goals, including:
    • Improving health checks and threshold monitoring of Riak nodes and subsystem dependencies
    • Adding more Riak nodes
    • Beefing up queue and job execution monitoring and alarming
    • Creating a dependency matrix that indicates what’s impacted when something goes down
    • Improving fault tolerance in parts of the system
    • Providing additional excess service capacity 
    • Creating system operations documentation for dealing with emergency scenarios and how to recover

    So, what's the current ETA?

    Unfortunately, as you can probably tell, we have a lot of work to do to get Rankings back to 100%. We don't have an ETA quite yet. However, we hope to have a solid date in place by tomorrow and will update the post as soon as we know. Again, we apologize for the failure and any issues it has caused. We are working our butts off to ensure it doesn’t happen again!

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How to get more traffics from FaceBook

The usual perception of "Build it and they'll come." stopped working as soon as internet had a large number of new web sites each and every day. It not necessarily works where just posting totally new website is noted by anyone, until you perform a little variety of marketing into it.

Just about the most effective ways to start marketing your small business or new website is to try using internet marketing, exclusively Facebook. Supposing you are usually element of the 950 million those who have already a free account on Fb, we cannot cover that, that which you will handle is acquiring connected fan pages and groups to publish to others about your web site.

First, begin looking for related pages, these are typically fan pages by related firms that have a very presence on Fb. While in the search others in terms of your Fb newsfeed put in the search term that the majority of closely matches what your online business is about. Ex: Dog training- enter canine training, grooming a dog, dog rescue, animal rescue, or pitbull to begin the process seeing results. Ideally select the link at the bottom from the show up which says "See more results".

It is best to now consult a large list of results, but to the left side with the page, click to easily see Pages. Begin checking out individually, by right clicking each page link and opening inside a new tab. Visit them, like them, and as you unearth very active pages with several thousand likes, bookmark it.

Once you've found 10 active pages (regular posting is regarded as suggestive of this) and perhaps they are all bookmarked, start leaving comments on those pages.

For your good 72 hrs get back the web pages and meet up with one other website visitors, turning feed-back into interactions, staying connected with posts by others, and learning to be a valued part of the neighborhood.

Within the 4th day, or previous if for example the prospect occurs, share your websites link on the different pages, it's also important to see some traffic start arriving. The greater the you return and interact, the additional traffic you will realize. Do be careful in how well you share your link, your best bet is usually to share the particular link, from inside the follow kind of post:

"I just wrote your site post regarding how to train your puppy to not jump up on people. I believed you happen to be interested." Then post the link.

Just just like you hunted for pages, look up Groups, join them and do the same you probably did using the fan pages, interacting and afterwards sharing your link. Talk about posting your link with the admin of the group and maybe they are willing to send a boost in traffic to your website.

Start your own fan page and produce the visitors to your fan page in preference to your websites, in this fashion, you'll show with their newsfeed and while you choose to do, you can actually bring all of them your web sites more regularly.

Run an advertisement for your personal online site on Facebook, this isn't free, but could be advantageous & faster than involved in local community first.

Look for any more high traffic pages as part of your niche & socialize on those simultaneously, in this approach a lot more will seek you, and go to your web-site.

If you use internet marketing to receive free visitors to your web page, you want to have plenty of time to advance building associations as well as spamming your link and for fast final result you can buy fans.

You should also have a relatively process in your mind, where you can capture the customers to find them to give back. Attempt this with the autoresponder, or at the very least, keeping them much like your own fan page.

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Incorporate SEO into a Website Redesign

A website redesign is recommended every 3-5 years or so, or even less depending on the industry and competitive environment online. It’s important to keep things fresh! The look and feel of a business website tells a lot to prospective customers or clients. If the site looks outdated, it will be assumed that your business practices are outdated along with it. Whether you have invested in SEO in the past or not, there is no better time to begin on site SEO or revisit it than when you redesign or re-launch your website.
Here’s why:

The Trust Factor: -
If it’s time to redesign a business website, it’s probably been around for at least a few years. This will work in your favor for SEO purposes. Aged and established sites, even the ones that aren’t optimized, have a strong search engine trust factor merely because of how long they have been around. Optimizing an established website can result in a vast improvement in the search engines.
Get Pages ranking quicker:-
Typically new pages of content are created for a redesigned website. You could create the content, launch the site, and then think about SEO- but why wait? Spend time optimizing the new content before the new site even goes live. That way, when the site is ready to go and a sitemap is submitted, it will already be optimized and the search engines can start indexing it and ranking it for relevant keywords. You will be able to start collecting visitor data and analyze SEO success from Day 1.
URL Structure Will Be SEO Friendly:-
There are some pretty ugly URLs out there on business websites that consist of a meaningless string of words and numbers. If this is the case, it’s obvious that user experience and search engine optimization weren’t considered. Changing URL structure can be a headache, so think about how usability and SEO fit into the picture from the start when redesigning a website. Keep the URL structure concise and be sure to include keywords when possible. This helps the search engines determine what the content on the page is and helps qualify the website visitor.
Incorporating SEO into the website redesign process is highly recommended. An SEO expert can make recommendations along the way that ensure that you don’t lose any previous SEO trust. Since you are already working on the website, you might as well spend the extra time on making optimization tweaks in order to get your brand new website seen by target audience members as soon as possible. 

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Google Panda Refresh On August 19- 2012- Version 3.9.1

Google has confirmed they have pushed out a Panda refresh this past Monday.

This updated affected less than 1% of search queries and is a “minor” Panda refresh. We emailed Google, after hearing speculation of a Panda update and Google confirmed it by tweeting it.


A Googler ‏@google
Panda data refresh this past Monday. ~1% of queries noticeably affected. More context: http://goo.gl/wQRZ0


Google has said the Panda updates will be smoother and more consistent going forward, unlike the Penguin update, which will be more jolting.

The previous Panda update was version 3.9 on July 24th, so just about a month ago.

I know at least one Panda “victim” who recovered this past Monday due to this refresh.

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Google’s quest for “high-quality” sites- Tips for creating a quality site

Since Google released the Panda update in February last year, the importance of having high-quality content on your site has increased hugely.

In May 2011, Amit Singhal published a post aimed to help people build better quality websites. One of the most important points to take away from it was, as I’m sure you’ve guessed, having good-quality content. Here I’m going to go into detail over some of his points and explain what you really need to do if you want to rank well.

Authority

One of the key issues brought up is that of authority. The questions asked include whether the reader would trust the information being provided in the article, and whether the site is considered to be an authority on the topic being discussed.

In other words, is your website a credible place for this content? Obviously, if you specialise in car sales you’re not going to write about gardens, but this point goes further than this. For example, if you’re selling cars, then are you an appropriate place to post information on engine repairs and maintenance? Although the areas are related, they’re not that closely linked. Therefore, this content isn’t actually very relevant to your site. Content on the reliability of certain cars with certain amounts of mileage or of a certain age would be more appropriate. This is because your site has real knowledge of this area, whereas content on engine repairs would be better suited to a garage or engineering website.

This is backed up by the insistence that your content actually contains helpful specifics, rather than just generalities; that your content is written by an expert, or at least a knowledgeable enthusiast; and provides a comprehensive discussion of the topic it is covering. All of this is of course far easier to achieve if you and your company chose to produce content on subjects which you have real knowledge of.

To summarise: write about topics you and your company really know about and you should be able to hit all of these objectives with ease.

Set quality standards

Next, Google asks that you produce content that is readable. It asks you to produce content that is well-edited, grammatically accurate, and factually correct. It wants you to consider whether the piece could be printed in a magazine, or published in a book or encyclopaedia.

Basically, Google wants you to make sure you’re producing pieces that actually have some value and which have had real effort put into their creation.  They pointedly chastise mass-produced content which has not received the proper care and attention that quality articles require. So put some thought and attention into your content. Consider the value of each piece – could you get it published anywhere apart from the web? Make sure you take the time to thoroughly proof-read and edit everything – get rid of all typos and clean up sloppy presentation.

Google thinks content is important and valuable, so you need to start treating it as such; put some real time and effort into each and every piece you publish. Set yourself high standards and stick to them.

Provide real insight not just information

Finally, Google wants you to consider whether your content will mean anything to your readers. Is the information you’re providing interesting and original? Does it offer an insightful analysis, new information, or a well-balanced debate on the topic? If not, then what’s the point of it?

You need to make sure the content you’re creating has a reason for being. There is no point producing content on a topic which has been done to death unless you’re looking at it from an entirely new perspective or you’re bringing fresh information to the table. You need to do this because in doing so you will encourage people to share it – something which Google values very highly. The best way to get your content recommended and passed on is to make it new, or helpful, or interesting, or preferably all three! So stop re-hashing old material and be innovative. One caveat though: don’t be offensive. Although a bit of controversy can be great for getting people to read and share your article, Google warns you off creating anything offensive which could cause people to complain.

So that’s it. That’s what Google recommends and, really, it isn’t that much to ask. They value content because internet users value content. All they want is for you to do the same. It’s time to stop being lazy and stop churning out poorly written, badly researched, unhelpful, and irrelevant articles. Start putting some real effort into the content on your site and treat it like the valuable commodity it is. In doing so you should not only improve your rankings but also the real value of your site for the people who matter – the users. It’s a win-win situation!

If you’ve got anything to add that I’ve missed, please feel free to include them within the comments below. I look forward to hearing your thoughts.

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Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother and Monthly

Fasten your seat belt, if you’ve been spamming Google. The anti-spam “Penguin Update” will have more jolts in the coming months, as Google continues to adjust it. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly.

Speaking yesterday at the SES San Francisco conference, the head of Google’s spam fighting team Matt Cutts talked about how Google is still adjusting the Penguin Update algorithm that’s designed to penalize sites that spam Google.

Technically, Google’s saying that Penguin isn’t a penalty but rather an “adjustment” that simply doesn’t let sites get rewarded for spam as much as in the past. In particular, some linking activities that generated credit in the past seem to have been taken out.
Updatequakes & Aftershocks

Last year, Google rolled out its Panda Update designed to penalize (or adjust) pages that had poor quality content. Each further update produced changes in the search results, creating “winners and losers” that were felt across a wide-range of publishers.

But kind of like an major earthquake, each Panda update was more like an aftershock to the main quake, where the effects were less dramatic. Now Panda’s updated on a roughly monthly basis, Cutts said, and the changes are so subtle that few notice.

Indeed, Google itself hasn’t announced any major changes to get us from Panda 3.0 to Panda 4.0 and beyond. The latest, in late July, we dubbed Panda 3.9. It seems likely we’re going to have Panda 3.91 follow, rather than going to Panda 4.0.
Penguin Is Still Shaking Out

Penguin is different. Cutts said that because the Penguin algorithm is newer, it will face bigger adjustments and thus be more “jolting” for people it hits, until it smooths out over time similar to Panda. He also just added more to his statement yesterday in a comment at Search Engine Roundtable:

    I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.

    If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates.

    Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet.

So far, Google’s only announced one further change to Penguin, which we dubbed Penguin 1.1. That came last May, about a month after the initial Penguin Update. We made it Penguin 1.1 rather than Penguin 2.0 because, as Google said it impacted less than 0.1% of all search results, it seemed a minor change.

Will the next update be Penguin 1.2 or Penguin 2.0, and will it be soon? Certainly, it feels overdue, and given what Cutts said, it seems likely to be a major revision. Keep in mind, however, that for all the “losers” in any update that will scream, there will be winners — perhaps even some of the sites that lost initially.

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