Introduction about Search Engine Optimization

Monday, September 10, 2012




When you enter query in to search engine text box to find product and services and hit "Enter" you get a list of web result that certain that query terms. User usually tends to visit websites that are at the top of this list as they understand those to be more relevant to the query. If you have wondered why some of those website rank better than the other then you must know that is because of powerful web marketing technique called Search Engine optimization.
SEO is a technique which helps search engine find and rank your site higher than the millions of other sites in response to the search query. SEO thus helps you get traffics from search engines.

Where is my rankings

Thursday, September 6, 2012

Over the last 3 weeks, you may have noticed some instability with our Rankings tools through missing data and error messages stating some tools are unavailable. On Friday, we experienced a totally different, unrelated problem with our rankings data. We expect to have an updated prognosis for that problem by tomorrow, but we want to fill you in on what went down at Mozplex to cause these issues in the first place. To be as transparent as possible about what happened and how we're working to fix the issue, below is a summary of what was impacted, the work we did to get things going again, and what we’re doing in the future to make the system more resilient.

Database issues? What gives?

 Our SERP data subsystem (which runs on the distributed storage technology Riak) had a couple of nodes fail. To learn more about Riak, here's a blog post we wrote when we made the switch last year. The subsystem is designed to handle such failures; however, we did not handle the failure correctly. 
 
In the process of fixing our Riak storage, we disrupted some of our queues for SERP data processing. Given Moz's growth over the last six months and the number of SERPs processed in the Riak cluster, Roger can no longer recover from outages in a timely manner. In late 2011, we could recover the system in 3-8 hours and be caught up on data processing in a few days. This time around, it took us six days to get the system back up and another two weeks to catch up on the missing data and the inconsistent data states that resulted.

  Impacted services

Riak stores our SERP data (rankings data), so all the systems that depend on it were impacted. The impacted systems include:
  • Custom reports
  • On-page reports
  • Historical rankings CSVs
  • Rankings
  • Keyword Difficulty & Full SERP Analysis reports

      Work completed to get things going again

    Our dev teams have been hard at work to restore all missing and inconsistent data post Riak malfunction. At a high-level, here's what we did to get Rankings and all its dependencies going again:
    • Created scripts to heal the different broken states of jobs
    • Added more nodes to speed up processing and help in future failures
    • Improved monitoring to get information about failures and performance bottlenecks
    • Improved performance in a multiple areas

      Future work

      It took the team 20 days to fully recover from the cascading problems that resulted from the original issue. We know that this timeframe is highly unacceptable, and we apologize for not being able to recover quicker. We are now in the process of ensuring that the same failures do not occur in the future and to lessen downtime in the event something like this does happen again. Work has begun on multiple improvements to help us reach our goals, including:
      • Improving health checks and threshold monitoring of Riak nodes and subsystem dependencies
      • Adding more Riak nodes
      • Beefing up queue and job execution monitoring and alarming
      • Creating a dependency matrix that indicates what’s impacted when something goes down
      • Improving fault tolerance in parts of the system
      • Providing additional excess service capacity 
      • Creating system operations documentation for dealing with emergency scenarios and how to recover

      So, what's the current ETA?

      Unfortunately, as you can probably tell, we have a lot of work to do to get Rankings back to 100%. We don't have an ETA quite yet. However, we hope to have a solid date in place by tomorrow and will update the post as soon as we know. Again, we apologize for the failure and any issues it has caused. We are working our butts off to ensure it doesn’t happen again!

How to get more traffics from FaceBook

Tuesday, September 4, 2012

The usual perception of "Build it and they'll come." stopped working as soon as internet had a large number of new web sites each and every day. It not necessarily works where just posting totally new website is noted by anyone, until you perform a little variety of marketing into it.

Just about the most effective ways to start marketing your small business or new website is to try using internet marketing, exclusively Facebook. Supposing you are usually element of the 950 million those who have already a free account on Fb, we cannot cover that, that which you will handle is acquiring connected fan pages and groups to publish to others about your web site.

First, begin looking for related pages, these are typically fan pages by related firms that have a very presence on Fb. While in the search others in terms of your Fb newsfeed put in the search term that the majority of closely matches what your online business is about. Ex: Dog training- enter canine training, grooming a dog, dog rescue, animal rescue, or pitbull to begin the process seeing results. Ideally select the link at the bottom from the show up which says "See more results".

It is best to now consult a large list of results, but to the left side with the page, click to easily see Pages. Begin checking out individually, by right clicking each page link and opening inside a new tab. Visit them, like them, and as you unearth very active pages with several thousand likes, bookmark it.

Once you've found 10 active pages (regular posting is regarded as suggestive of this) and perhaps they are all bookmarked, start leaving comments on those pages.

For your good 72 hrs get back the web pages and meet up with one other website visitors, turning feed-back into interactions, staying connected with posts by others, and learning to be a valued part of the neighborhood.

Within the 4th day, or previous if for example the prospect occurs, share your websites link on the different pages, it's also important to see some traffic start arriving. The greater the you return and interact, the additional traffic you will realize. Do be careful in how well you share your link, your best bet is usually to share the particular link, from inside the follow kind of post:

"I just wrote your site post regarding how to train your puppy to not jump up on people. I believed you happen to be interested." Then post the link.

Just just like you hunted for pages, look up Groups, join them and do the same you probably did using the fan pages, interacting and afterwards sharing your link. Talk about posting your link with the admin of the group and maybe they are willing to send a boost in traffic to your website.

Start your own fan page and produce the visitors to your fan page in preference to your websites, in this fashion, you'll show with their newsfeed and while you choose to do, you can actually bring all of them your web sites more regularly.

Run an advertisement for your personal online site on Facebook, this isn't free, but could be advantageous & faster than involved in local community first.

Look for any more high traffic pages as part of your niche & socialize on those simultaneously, in this approach a lot more will seek you, and go to your web-site.

If you use internet marketing to receive free visitors to your web page, you want to have plenty of time to advance building associations as well as spamming your link and for fast final result you can buy fans.

You should also have a relatively process in your mind, where you can capture the customers to find them to give back. Attempt this with the autoresponder, or at the very least, keeping them much like your own fan page.

 
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