Incorporate SEO into a Website Redesign

A website redesign is recommended every 3-5 years or so, or even less depending on the industry and competitive environment online. It’s important to keep things fresh! The look and feel of a business website tells a lot to prospective customers or clients. If the site looks outdated, it will be assumed that your business practices are outdated along with it. Whether you have invested in SEO in the past or not, there is no better time to begin on site SEO or revisit it than when you redesign or re-launch your website.
Here’s why:

The Trust Factor: -
If it’s time to redesign a business website, it’s probably been around for at least a few years. This will work in your favor for SEO purposes. Aged and established sites, even the ones that aren’t optimized, have a strong search engine trust factor merely because of how long they have been around. Optimizing an established website can result in a vast improvement in the search engines.
Get Pages ranking quicker:-
Typically new pages of content are created for a redesigned website. You could create the content, launch the site, and then think about SEO- but why wait? Spend time optimizing the new content before the new site even goes live. That way, when the site is ready to go and a sitemap is submitted, it will already be optimized and the search engines can start indexing it and ranking it for relevant keywords. You will be able to start collecting visitor data and analyze SEO success from Day 1.
URL Structure Will Be SEO Friendly:-
There are some pretty ugly URLs out there on business websites that consist of a meaningless string of words and numbers. If this is the case, it’s obvious that user experience and search engine optimization weren’t considered. Changing URL structure can be a headache, so think about how usability and SEO fit into the picture from the start when redesigning a website. Keep the URL structure concise and be sure to include keywords when possible. This helps the search engines determine what the content on the page is and helps qualify the website visitor.
Incorporating SEO into the website redesign process is highly recommended. An SEO expert can make recommendations along the way that ensure that you don’t lose any previous SEO trust. Since you are already working on the website, you might as well spend the extra time on making optimization tweaks in order to get your brand new website seen by target audience members as soon as possible. 

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Google Panda Refresh On August 19- 2012- Version 3.9.1

Google has confirmed they have pushed out a Panda refresh this past Monday.

This updated affected less than 1% of search queries and is a “minor” Panda refresh. We emailed Google, after hearing speculation of a Panda update and Google confirmed it by tweeting it.


A Googler ‏@google
Panda data refresh this past Monday. ~1% of queries noticeably affected. More context: http://goo.gl/wQRZ0


Google has said the Panda updates will be smoother and more consistent going forward, unlike the Penguin update, which will be more jolting.

The previous Panda update was version 3.9 on July 24th, so just about a month ago.

I know at least one Panda “victim” who recovered this past Monday due to this refresh.

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Google’s quest for “high-quality” sites- Tips for creating a quality site

Since Google released the Panda update in February last year, the importance of having high-quality content on your site has increased hugely.

In May 2011, Amit Singhal published a post aimed to help people build better quality websites. One of the most important points to take away from it was, as I’m sure you’ve guessed, having good-quality content. Here I’m going to go into detail over some of his points and explain what you really need to do if you want to rank well.

Authority

One of the key issues brought up is that of authority. The questions asked include whether the reader would trust the information being provided in the article, and whether the site is considered to be an authority on the topic being discussed.

In other words, is your website a credible place for this content? Obviously, if you specialise in car sales you’re not going to write about gardens, but this point goes further than this. For example, if you’re selling cars, then are you an appropriate place to post information on engine repairs and maintenance? Although the areas are related, they’re not that closely linked. Therefore, this content isn’t actually very relevant to your site. Content on the reliability of certain cars with certain amounts of mileage or of a certain age would be more appropriate. This is because your site has real knowledge of this area, whereas content on engine repairs would be better suited to a garage or engineering website.

This is backed up by the insistence that your content actually contains helpful specifics, rather than just generalities; that your content is written by an expert, or at least a knowledgeable enthusiast; and provides a comprehensive discussion of the topic it is covering. All of this is of course far easier to achieve if you and your company chose to produce content on subjects which you have real knowledge of.

To summarise: write about topics you and your company really know about and you should be able to hit all of these objectives with ease.

Set quality standards

Next, Google asks that you produce content that is readable. It asks you to produce content that is well-edited, grammatically accurate, and factually correct. It wants you to consider whether the piece could be printed in a magazine, or published in a book or encyclopaedia.

Basically, Google wants you to make sure you’re producing pieces that actually have some value and which have had real effort put into their creation.  They pointedly chastise mass-produced content which has not received the proper care and attention that quality articles require. So put some thought and attention into your content. Consider the value of each piece – could you get it published anywhere apart from the web? Make sure you take the time to thoroughly proof-read and edit everything – get rid of all typos and clean up sloppy presentation.

Google thinks content is important and valuable, so you need to start treating it as such; put some real time and effort into each and every piece you publish. Set yourself high standards and stick to them.

Provide real insight not just information

Finally, Google wants you to consider whether your content will mean anything to your readers. Is the information you’re providing interesting and original? Does it offer an insightful analysis, new information, or a well-balanced debate on the topic? If not, then what’s the point of it?

You need to make sure the content you’re creating has a reason for being. There is no point producing content on a topic which has been done to death unless you’re looking at it from an entirely new perspective or you’re bringing fresh information to the table. You need to do this because in doing so you will encourage people to share it – something which Google values very highly. The best way to get your content recommended and passed on is to make it new, or helpful, or interesting, or preferably all three! So stop re-hashing old material and be innovative. One caveat though: don’t be offensive. Although a bit of controversy can be great for getting people to read and share your article, Google warns you off creating anything offensive which could cause people to complain.

So that’s it. That’s what Google recommends and, really, it isn’t that much to ask. They value content because internet users value content. All they want is for you to do the same. It’s time to stop being lazy and stop churning out poorly written, badly researched, unhelpful, and irrelevant articles. Start putting some real effort into the content on your site and treat it like the valuable commodity it is. In doing so you should not only improve your rankings but also the real value of your site for the people who matter – the users. It’s a win-win situation!

If you’ve got anything to add that I’ve missed, please feel free to include them within the comments below. I look forward to hearing your thoughts.

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Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother and Monthly

Fasten your seat belt, if you’ve been spamming Google. The anti-spam “Penguin Update” will have more jolts in the coming months, as Google continues to adjust it. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly.

Speaking yesterday at the SES San Francisco conference, the head of Google’s spam fighting team Matt Cutts talked about how Google is still adjusting the Penguin Update algorithm that’s designed to penalize sites that spam Google.

Technically, Google’s saying that Penguin isn’t a penalty but rather an “adjustment” that simply doesn’t let sites get rewarded for spam as much as in the past. In particular, some linking activities that generated credit in the past seem to have been taken out.
Updatequakes & Aftershocks

Last year, Google rolled out its Panda Update designed to penalize (or adjust) pages that had poor quality content. Each further update produced changes in the search results, creating “winners and losers” that were felt across a wide-range of publishers.

But kind of like an major earthquake, each Panda update was more like an aftershock to the main quake, where the effects were less dramatic. Now Panda’s updated on a roughly monthly basis, Cutts said, and the changes are so subtle that few notice.

Indeed, Google itself hasn’t announced any major changes to get us from Panda 3.0 to Panda 4.0 and beyond. The latest, in late July, we dubbed Panda 3.9. It seems likely we’re going to have Panda 3.91 follow, rather than going to Panda 4.0.
Penguin Is Still Shaking Out

Penguin is different. Cutts said that because the Penguin algorithm is newer, it will face bigger adjustments and thus be more “jolting” for people it hits, until it smooths out over time similar to Panda. He also just added more to his statement yesterday in a comment at Search Engine Roundtable:

    I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.

    If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates.

    Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet.

So far, Google’s only announced one further change to Penguin, which we dubbed Penguin 1.1. That came last May, about a month after the initial Penguin Update. We made it Penguin 1.1 rather than Penguin 2.0 because, as Google said it impacted less than 0.1% of all search results, it seemed a minor change.

Will the next update be Penguin 1.2 or Penguin 2.0, and will it be soon? Certainly, it feels overdue, and given what Cutts said, it seems likely to be a major revision. Keep in mind, however, that for all the “losers” in any update that will scream, there will be winners — perhaps even some of the sites that lost initially.

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SEO Services with Jagat

Welcome to new blog SEO Services with Jagat

Here I am to share my own knowledge about SEO Services, Internet Marketing Services, ASR, SERP, PPC Services, Content Management Services, Online Business etc. With me you can fine new Ideas, new Tricks, about get listed on SERP (Search Engine Result Page), and also I will suggest you how to make user friendly, search engine friendly website to get ROI (Return on Investment) of your website.

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